Privacy Policy
Draft policy — to be reviewed by a qualified adviser before launch. Company and contact details are intentionally omitted.
Your baby's photographs
Photos are resized in your browser while you design. When you check out, they are stored in private storage linked to your account and shown only on the cards you choose to send. You can delete a design and its photo at any time from your account.
Information we collect
We collect only what we need to create and send your cards: your name and email, your personalisation and photo, and your recipients' names and email addresses. Recipient details are used solely to deliver your card — never for marketing — and are never shown to other recipients.
Recipient card pages
Each card has a private, hard-to-guess link that is hidden from search engines and shows only that recipient's card.
Your choices
You can edit or delete recipients and designs from your account at any time. Before you send, you confirm that you're entitled to share your recipients' contact details with us.